Webinar
Metric Mastery - The KPIs you can't afford to miss
On-demand
As a B2B marketer, it's not enough to simply create and distribute content - you need to understand how your efforts are impacting your business's bottom line. That's why tracking the right metrics is crucial to ensuring the success of your campaigns.
In this webinar, we'll dive into the world of B2B metrics and show you how to measure and optimize your business's success. We'll cover:
- The key metrics you should be tracking and why they matter
- How to set realistic goals for your marketing campaigns
- Techniques for analyzing your data and making data-driven decisions
- Tips for optimizing your campaigns
Whether you're just getting started with B2B marketing or you're looking to take your campaigns to the next level, this webinar will provide you with the insights and strategies you need to succeed.
Join us and learn how to turn your data into insights that drive growth!
Casper Rouchmann
Casper is the founder of SparkForce, a B2B marketing agency that focuses on proper marketing strategies. He has driven the company's growth from a one-man operation to a thriving team. With experience from United Fintech, Trustpilot, and Templafy.
Mie Elmkvist Schneider
Mie is the Chief Revenue Officer at Certainly, a SaaS scaleup specialized in Conversational AI for e-commerce brands. She has 12+ years of experience in SaaS across various disciplines both in commercial and product leadership roles. Mie is also a Member of the Board for DCR Solutions, and is an active member of the Women in Technology community.
Jasmine de Guzman
Jasmine de Guzman is the Director of International Marketing at Monsido powered by CivicPlus. As a marketer, Jasmine has a strong revenue-focused approach to demand generation and marketing metrics. She has a background in website builders and the SaaS space, and she's all about sharing her knowledge to help others improve their digital marketing and communications. On a daily basis, Jasmine focuses on sharing insights on website governance, with a special focus on advocating for better digital accessibility.